How to Get More Roofing Customers with Door Hangers
One of the most effective ways to market your roofing business without relying purely on the Internet is the use of door hangers. Not only is this technique is both simple and effective, it is also very cost effective as well. That said, there is more to using door hangers than you might think. Let’s take a look at some commonly asked questions about roofing door hangers, how to use them, and how they can help you to get more paying customers.
How Do You Make Door Hangers?
There are several ways to make door hangers, some of which are more effective than others. The cheapest way would be to create a template or download one online, and then use a graphics program to design the door hanger. You would then print it out, making as many copies as you need, and then manually cut out each door hanger.
While this method doesn’t cost much there are several major drawbacks. Firstly, self-made door hangers like these aren’t going to be very durable. If they get rained on they’re pretty much done for. Also, they’re going to look really cheap to potential customers, which may not be the kind of image you want to portray for your company.
Since quality is a big deal, a better option would be to hire a printing company that has experience in making custom door hangers. Not only will the product be more durable, the print on the door hanger itself will be professionally designed which can increase conversions.
Something to keep in mind here is that you want to get an idea of what the final product will look like before you commit to an order. This means that you should ask the printing company for roofing door hangers samples so that you can pick a design that works for your brand.
Are Door Hangers Effective?
While door hangers are a very simplistic method of marketing, they are also very effective. The reason for this is that they are essentially impossible to ignore. This gives them an advantage over offline marketing methods like direct mail which tends to get thrown in the trash without even being opened in many cases.
That said, the key to making door hangers as effective as they can be is to make sure that you’re targeting the right demographic. Getting your door hangers in front of people who actually need roofing work done, or who just want to renovate their home or office, will be more cost effective than adapting a “scattershot” technique where you just put your door hangers everywhere.
Remember though, getting your door hanger in front of the right demographic is just half of the battle. The other half is that the door hanger itself must convince them to pick up the phone and call you, or to visit your website. This means that the text on the door hanger should be written by a professional sales and marketing copywriter, and the graphics should be designed by a graphics designer that understands marketing. Fortunately, printing companies that specialize in these types of advertisements should already have this taken care of so that they can provide you with door hangers that have high conversion rates.
Are Roofing Door Hangers Good Advertising?
This kind of goes back to the previous section, but let’s take a closer look at what makes a door hanger a good advertisement for your business. First of all, you want to make sure that you’re taking the time to do at least some market research before hanging your door hangers. This will help you to save both time and money in the long run.
For example, if you hang your door hangers in neighborhoods where the homes are run down, then you’ll have a better chance of finding someone who needs roofing work done. However, since it is a poor neighborhood they may not be able to afford it. On the other hand, putting your door hangers in well off neighborhoods might mean that there are less people who actually need roofing work.
This can be a tricky issue to deal with, but it can be overcome with the use of marketing elements that almost always improve conversions. Elements such as special offers, limited time deals, financing plans, social proof such as testimonials, and other high-impact marketing elements can get people who are unsure about your business to make the decision to contact you for more information.
Speaking of which, your door hangers shouldn’t ever go directly for the sale. Instead, they should prompt the reader to contact your for more information. A low pressure call to action like this will get be better response than something more aggressive. This method then allows your phone staff or your website to close the sale, something they can do much better than a simple door hanger.
Ultimately door hangers are an excellent advertising strategy when used intelligently. Take the time to build a strategy around your door hangers, and make sure that they fit seamlessly into your sales funnel. If you can do that, then you can expect a positive return on your investment.
Are Door Hangers Illegal?
Door hangers themselves are not illegal. However, what you do with them can be. Putting a door hanger on an actual door is known as canvassing, which is legal because it doesn’t involve soliciting which can be illegal in some cases. That said, there are instances in which using a door hanger could be illegal, such as hanging it on a mailbox, or putting it inside. The reason this is illegal is because the only material allowed to be placed in or on a mailbox is material sent through the US postal service.
It should also be mentioned that marketing laws can vary from area to area. Before using door hangers you should always read up on what laws apply in your area so that you don’t mistakenly break any. Needless to say, violating any laws that involve door hangers can lead to fines and other legal repercussions that will negatively impact your business.
What are Storm Damage Door Hangers?
Storm damage door hangers are door hangers that advertise services related to repairing storm damage. These are of course best used after a storm has damaged homes and business in the area since there will be a demand for such services.
Keep in mind that storm damage doesn’t just mean thunderstorms. It can be damage inflicted by hail, tornado, and hurricanes as well. In any event, if there has been significant damage to the roof, the home or business owner will need roofing services to repair it, making buildings with obvious roofing damage great candidates for door hangers advertising these services.
Roofing Door Hanger Ideas
In addition to having door hangers for storm damage, there are plenty of other roofing door hanger ideas that can increase your conversions when used strategically. That being the case, let’s wrap things up with some ideas for roofing contractor door hangers that you might want to consider.
Drone Inspection Door Hanger – A drone will fly over the person’s home or place of business and look for damage. You can charge a small fee for this, or use it as a loss leader.
Roof Mess Door Hanger – Fix up minor problems such as lifted tabs, wind creases, and hail damage.
Property Value Door Hanger – Emphasize the fact that having a roof repaired or replaced increases property value of a home or place of business.
Curb Side Evaluation Door Hanger – Offer a free curbside evaluation of the property. This is of course used as way to start a dialogue with the owner and up sell them on actual roofing services.
Roof and Gutter Door Hanger – Advertise gutter repair in addition to roofing services.
Special Offer Door Hanger – Offer a limited time discount on roof repair or replacement. Great for generating interest for properties that don’t necessarily have any major roof damage.
Financing Plan Door Hanger – Let your potential customers know that you’re willing to work out a payment plan with them. Good for propositioning those who want roofing work done but feel like they can’t afford it.
Hurricane Season Door Hanger – Offer a special discount to property owners ahead of hurricane season if they sign up for your email mailing list. This will allow you to easily reach out and market to them when hurricane season hits and the damage is done.
Roofing Tips Door Hanger – A door hanger that provides useful tips to property owners for keeping their roof in good condition. You can then prompt the reader to follow you on social media or visit your website for more useful content.