PPC Smart Niche Product Brief

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Product Summary

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The Smart Niche program was created by InvisiblePPC based on the elements that are absolutely required to run ads successfully on Google Ads.

[/vc_column_text][gem_divider margin_top=”45″][vc_column_text]We have developed this product so that we ​only​ provide a service that includes every aspect necessary for Google Ads success. Additionally, this product is designed for a speedy tracking setup and campaign launch.

We only provide our product to specific niches. These represent niches in which we are experienced, knowledgeable and have proven success.

Smart Niches are defined in our provided list and apply to one business location. If the advertiser has multiple business locations they wish to target that would be considered two Smart Niches. [/vc_column_text][gem_divider margin_top=”45″][/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-5 vc_hidden-sm vc_hidden-xs”][gem_image style=”9″ position=”centered” disable_lightbox=”1″ effects_enabled=”1″ src=”7308″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” css=”.vc_custom_1513928757333{margin-bottom: 0px !important;}”][vc_column offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][gem_divider margin_top=”110″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes” css=”.vc_custom_1586377837526{margin-bottom: 0px !important;}”][vc_column width=”5/12″ css=”.vc_custom_1600775332582{background-image: url(https://shibga.com/wp-content/uploads/2020/04/business-people-discussing-financial-data-shibga-media.jpg?id=7378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][gem_divider margin_top=”500″][/vc_column][vc_column width=”7/12″ disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1600775340573{padding-top: 50px !important;padding-left: 100px !important;background-color: #f4f4f4 !important;}”][gem_divider margin_top=”50″ class_name=”divider-hidden”][vc_column_text]

Pricing Info

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Product Specification

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Initial Smart Niche
Up to $3,000 budget$395
Each add’l $1,000 (< $10k)+$95
Each add’l $1,000 (< $20k)+$85
Each add’l $1,000 (< $30k)+$75
Each add’l $1,000 (> $30k)+$70
Each Additional Smart Niche(optional)

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  • 20 Minute Onboarding Call
  • Account Setup (GTM, Google Analytics, Google Ads)
  • Landing Page Adaptation (We’ll update our Smart Niche landing page template to reflect the advertisers
    business by replacing existing image and content.)

    • Content updates include: about us, address, phone number, hours of operation, testimonials, link to privacy policy (destination must be provided to us), unique value proposition, call to action and offer.
    • Image updates include logo, map location (if applicable), testimonial headshots (if available), call to action background color, sticky bar background color, staff images, service images, award logo & credential logos
  • Tracking Implementation for calls and lead form submissions
  • Local Area Call Tracking Numbers (North America, England, Australia & New Zealand)
  • Proven Campaign Setup (including keyword set, ad copy, audience targeting, ad extensions)
  • Google Ads Remarketing Campaign, if listed as available on the PPC Smart Niche List
  • 6 Month Roadmap
  • Competitive Landscape and Offer Review

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  • Weekly Account Management and Optimizations
  • (1) Monthly Communication of Your Choice:
    • 20 Minute Catch Up Call ​OR
    • Written Report Analysis + 5 Minute Video Update
  • Landing Page Testing (based on our roadmap)
  • Agency Reporting Dashboard
  • Client Reporting Dashboard
  • Automated Monthly Reports

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  • Ad Spend
  • Taking over existing Google Accounts
  • Custom landing page requests
  • CNAME – We highly recommend that a CNAME is set up on the client’s website to host the landing page. If this cannot be done, you should purchase a generic domain for your agency to use in these circumstances and charge your client as desired. We suggest setting up something like “topservice.com” so that you can easily create a CNAME for any client. Examples: clientname.topservice.com, dcdentist.topservice.com, jakesplumbing.topservice.com.
  • End Client communication

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  • Additional Communication – management fee includes the one communication method of communication, if you’d like to order additional communication, you may order it for a fee:
    • 20 Minute Call $95
    • Written Report Analysis $50
    • Video Recorded Review $45
  • 3rd Party Platform Tracking or Integration (ie. Vcita, SalesForce, CRMs) – $200
  • Omni Targeting (comprehensive remarketing service across multiple platforms, including Facebook) – $349 month one, $249 each month following
  • Bing Ads – $150 setup, +$75 management (billed by account, not Smart Niche)
  • Purchase of the Unbounce landing page file for use outside of our management – $200

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We Do
Partner Does
Client Does
Account creationAssists client in adding billing detail to Google Ads either via obtaining CC Authorization form and implementing for them or helps them or adds for them during a call.Provides or adds billing details to Google Ads.
Conversion/lead tracking implementation via Google Tag ManagerTests Tracking Implementation following our clear directionsVerifies tracking by confirming they’ve received appropriate lead notifications
Landing page adaptationWorks with the Client get the business information necessary. Create CNAME for client, if applicableCreates a CNAME on their website by working with their website developer and following provided directions (ideal)
Campaign creationWorks with client to obtain or develop USPs and a PPC offerProvides information/offers needed to write competitive ads
Monthly ReportingCall MonitoringLead Handling

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[/vc_column_text][vc_tta_accordion style=”flat” shape=”square” color=”black” spacing=”10″ gap=”10″ c_icon=”solid_squared” active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Can we just use the client’s website?” tab_id=”1568821252038-7ca4d57f-5c9b9c7e-9f62″][vc_row_inner][vc_column_inner][vc_column_text]No, we only manage accounts that run traffic to a landing page created specifically for the Smart Niche. We onboard dozens of clients a month, and have found the number one roadblock to a fast onboard and quick success comes from sending traffic to the homepage. To ensure success, we want to offer you the best. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Can we combine multiple Smart Niches into the same campaign to keep costs down?” tab_id=”1568821546659-1096f04a-1d829c7e-9f62″][vc_row_inner][vc_column_inner][vc_column_text]No, our Smart Niches are segmented because they require separate campaigns for budgeting and targeting as well as separate landing pages for relevancy and visitor experience.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Why can’t we put my client’s two business locations in the same Smart Niche campaign since the keywords will be the same?” tab_id=”1568821562212-f64f1f75-f2be9c7e-9f62″][vc_row_inner][vc_column_inner][vc_column_text]Not all the keywords will be the same. Much of our strategy is based on localization specificity which means our keywords are location based as well as our landing pages. Cramming our landing pages with multiple addresses, phone numbers, etc will cause the landing page to fail.
Seperate locations require separate campaigns for location extensions to work properly. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”When can I expect our first lead?” tab_id=”1600775568351-9764e5a8-f326″][vc_row_inner][vc_column_inner][vc_column_text]We are always very excited when our first lead comes in! Google Ads takes time to work. Though we do everything we can to get our first lead as quickly as possible, it is not uncommon to go a week or longer without your first lead. As a general rule of thumb, you should set the expectation that it takes three months for Google Ads to work. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How can my client see their ads?” tab_id=”1600775669243-df3e7d26-a451″][vc_row_inner][vc_column_inner][vc_column_text]An advertiser should never search for their own ads. There are a number of reasons that an ad may not show every time our keywords as searched. Additionally, constantly searching for your ads may negatively impact your performance because by searching and not clicking, you are saying that this ad is not relevant to what you are searching. Alternatively, you should be utilizing the Ad Preview tool within Google Ads to determine if your ad is showing.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”When will we go live?” tab_id=”1600775758278-f5fcc830-4de5″][vc_row_inner][vc_column_inner][vc_column_text]We will provide you a go live date during our onboarding call. We recommend communicating that it will take up to two weeks to go live.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Are there contracts?” tab_id=”1600775792807-4c3fcfbb-ef1c”][vc_row_inner][vc_column_inner][vc_column_text]We do not have contracts, however we do encourage setting a minimum three month term with your clients and ensuring they have the budget to invest for more than one month. This helps to ensure they understand and accept the expectation that it can take three to six months for Google Ads to work.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][gem_divider margin_top=”50″ class_name=”divider-hidden”][/vc_column][vc_column width=”7/12″ disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1600777156099{padding-left: 100px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][gem_divider margin_top=”50″ class_name=”divider-hidden”][vc_column_text css_animation=”bottom-to-top” css=”.vc_custom_1600775847978{margin-bottom: 30px !important;}”]

Onboarding Details


Prior to onboarding, if you do not have a Google My Client Center (MCC) you will need to set one up​.

[/vc_column_text][gem_list type=”square” color=”3″]Obtain client information necessary to create an Google Ads campaign

  • Advertiser’s currency
  • Budget
  • Smart Niche
  • Locations to show ads (zip codes, cities, counties, states, countries or radius of address)
  • Business Hours
  • Business Phone Number
  • Client’s billing information/Email to set them up with billing access
  • Client/Sales staff ready to handle leads

Competitive Details:

  • Promotion for Ads
  • Value Proposition (how are you different than the competition?)
  • Competitors

Assets Needed:

  • High Resolution Logo
  • Four of your best testimonials related specifically to your smart niche, you must select the four you want used.

Technical :

  • CNAME access

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Any Policy Issues?

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Certain Smart Niches are not eligible for remarketing. These are outlined on our list of available Smart Niches. Be aware however, that Google can update their policies at any time and InvisiblePPC is not responsible if new niches become affected. For an up to date list,
please visit ​Google’s current Ad Policies​.