How to Completely Optimize Your Google My Business Listing
Google My Business is, undoubtedly, the most widely used online business listing. It is an efficient space to advertise your business and let people know what you do and where you are located. Labels are one of the prominent features of the dashboard. But what are labels on google my business? What is their value, and how do you add them to your listing? This article will discuss both labels on google my business platform and those used on Google Maps. You will also learn how to optimize your business with GMB.
What are labels on Google my business?
Labels on google my business are a feature used to organize your business locations. They help a business owner to multi-location outlets into groups, and you can easily manage them on your Google my business dashboard. Each of your physical outlets can have up to ten unique labels associated with them. Labels are often descriptions of locations or business types. On Google, my business, a label should not be longer than 50 characters, and neither can it have invalid characters. One advantage of having meaningful labels for your business is that you may use them in other Google services, including but not limited to Google Ads. For example, you may restrict a marketing campaign to your business locations using your labels.
How do I add labels to my Google business page?
Assuming you have already claimed or listed your business on the Google My Business platform, adding labels is easy. Follow these key steps.
• Head over to your dashboard on the Google business website.
• Select the “info” tab and click on “Advanced information.”
• Select the “labels” menu on the screen that comes up.
• Now you have editable fields for your labels. Remember, a label can only have 50 characters or less.
How do you get a label on Google Maps?
We have already answered what labels on Google My Business are. However, the labels we referred to in the previous section are somewhat different from those used with Google Maps. With maps, labels are a feature that marks useful content and locations. You may use custom labels to mark your favorite tourist attractions, a hotel you would like to visit again, or famous landmarks. A Google map label adds an icon to the base map, and you can edit it at any time. Here is how to add label in google maps iphone and android devices.
Step 1: Click on the Google Maps app to open it.
Step 2: Select the “Saved” menu and then choose “Your lists.”
Step 3: Tap on the “Labeled” and choose the label you would like to edit.
Step 4: Select the name or address and click edit to update these fields.
Step 5: Click done once you have finished typing the details.
These above steps will work as they are on iPhone devices. However, Android users may see some differences. See below.
Step 1: Tap on the Google Maps app to open.
Step 2: Tap on the menu bars on the upper left of the screen (in the search bar).
Step 3: Select “Your places” on the menu that displays.
Step 4: Choose the label you would like to edit or click on “Saved” to add new labels.
Step 5: Select a label to edit and enter new details.
Step 6: Click done to save your changes.
Labels are not showing in the maps app. What do I do?
On various occasions, the labels you just created or those you previously had may disappear on the maps app. So, what do you do when the google maps labels not showing? First, you need to understand that this may be happening because you have an old map application, or your map application encountered a problem reading cache data. These reasons are very telling on how you should approach the problem. Here are the options you have.
• Logout from your Google account, restart your phone and log back in again. Try the next steps if this doesn’t work.
• Update your Google Maps and, if possible other google applications on your phone. You can do this by going to the Play Store application and searching for “Maps.” Tap on the Google Maps icon and select update.
• Clear application data. (Go to Settings> Apps and Notifications> Maps > Storage> Clear Data) This procedure may be different on your device, but it should be close.
The chances are that at least one of the steps above will solve your Google Maps labels not showing the issue, and you should be able to see the labels on the maps again.
Are labels on Google Maps public?
No, in Google Maps, labels are private. That is to say that one can only see or edit their labels. Labels help map users mark places they frequent to find them easily in the map’s application. However, you can still add public labels of Landmarks or businesses for other people to see. In the latter case, the Google Maps team must first approve your contribution before they appear publicly.
How do I maximize my business on Google?
Google my business optimization is your first step towards improving your business’ online visibility. Optimization, in this case, means putting enough information out there to attract prospective customers. To maximize your business on google, you need to enter details about your business name, the physical address, working hours, reviews from previous visitors, and the products or services you offer your clients.
Find and manage
The first step is to find and claim your business by searching its legal name (or else the name your customers use) on the Google website. Your business may already be listed on the GMB, even if you have never used the site yourself. That is nothing to worry about since you can claim the business. If your business comes up after the name search, the next step is to select and claim it. You may need to verify ownership of an entity to claim it successfully. Once done, you can manage the business information, including the business’s name, the category, location, contact details, and more.
Here are the steps to optimize your business on google.
1. Enter the name of your business on the business.google.com website and click next.
2. Enter the most appropriate category for the entity and choose if you want to add a location.
3. Register where most of your customers are located
4. Register your contact details, including your website URL, and finish.
Conclusion
Google My Business platform is free to use for all. However, many businesses are not utilizing the platform’s power and are sincerely missing out on opportunities. Claiming your business or listing it ion the GMB gives you the chance to reach more people. Additionally, the GMB platform allows you to upload images of the products you deal with, and this is an excellent way to showcase what you do. And how about reviews? You can have users review your business, and this can act as social proof to prospective customers. Labels on the GMB platform are a way of organizing your outlets, and they can be helpful in various instances. And you can have as many labels as you like.
On the other hand, labels on Google Maps are place and entity markers. Google Maps have two types of labels: public and private. Private labels are personal and usually indicate places you frequent.