Trade Shows for Roofing Contractors
As a roofing pro, you can only grow in the profession if you interact with fellow professionals and keep tabs on the latest technology. Trade shows are one of the ways through which you can achieve this growth. Despite the growth in online marketing strategies, these shows are still relevant and resourceful in lead generation. Read along to find out which benefits you stand to reap by attending trade shows as a roofing pro.
Are Trade Shows Still Relevant?
Trade shows will continue to be relevant despite the growing popularity of online marketing. You cannot replace the power of meeting real prospective customers in person with virtual interaction. Instead, you can only integrate the two methods and use them to complement each other. The following is why roofing exhibitions are still relevant to roofing professionals.
You could get a better marketing experience with a roofing show as opposed to online marketing. Prospective customers are not only able to see the products but also feel them.
You get a chance to speak with the potential customers and clarify things to them, leading to faster conversion.
Customers get to see products and services at one time and in the same location.
Attending a trade show allows roofing organizations to collect information about customer preferences. Roofing pros can show customers how they conduct their trade and probably even introduce a new product. Customers who attend the roofing show may not have heard about your business before.
The contact that you establish with the new customers has the potential of moving your business forward. Also, you can reestablish ties with old customers and monitor competitors’ steps. As such, you can learn how to keep up with the trends in the industry.
What Are the Benefits of Roofing Shows?
Roofing industry shows greatly benefit exhibitors, roofing professionals, customers, and all other attendees. Homeowners benefit from a pool of competitive companies that offer the best products and services in roofing. They can also get ideas for DIY remodeling trends that involve roofing.
Roofing professionals can answer questions raised by homeowners regarding their installation and remodeling services. They instill confidence in potential customers who meet them in person. Such an environment of trust leads to the closing of deals that provide professionals with business opportunities.
Are Trade Shows Worth the Investment?
The effort to prepare for a trade show requires so much time, attention, and resources. You may find yourself spending so many funds in promoting your business at roofing trade shows. While this may seem discouraging to some people, it is a worthy investment to the business-savvy pros.
What makes trade shows worth the investment?
A large number of customers that you interact with getting first-hand information from the pros and end becoming real customers.
As an entrepreneur, you learn the strategies and weaknesses of a similar business that attend the shows. You can then leverage what you learn to outshine them in the competition.
You can also establish a strategic partnership with other businesses that have a mutual reliance on yours for a better marketing experience.
You could learn a thing or two from the shows, which you can apply to improve your business.
You could establish contacts and a name for yourself in the industry.
You may attend the shows as a professional seeking potential leads or looking for contacts with potential partners and employers. Even then, you are still making a worthy investment in personal growth as an industry player.
Benefits of Exhibiting at Trade Shows
You will derive many benefits from attending a roofing show as an exhibitor. Interestingly, you are likely to achieve this at a lower cost compared to most other marketing strategies. If your company is launching a new service, these kinds of shows help sell it.
Most potential customers who attend trade shows are naturally interested in the products or services at the exhibition. They all meet at that one point to learn about your services and make informed decisions. The benefit to the pro comes from a significant opportunity to reach thousands of customers without moving from one location.
If your business is still small, trade shows provide opportunities for it to establish itself without much struggle. Your attendance exposure you and your services to all prospective customers who may be looking for roofing services. You may also get some of them to schedule an appointment or to get a quotation.
This exposure means to your business that it will get to entrench itself alongside other companies with a commanding market presence. You may want to put up a creative display and give potential customers all the relevant contacts for your business.
Top Roofing Trade Shows to Attend
There are hundreds of conferences and trade shows that a professional can attend. As a pro, you can attend the exhibitions and get updated technologies in the roofing industry. Since a roofing professional is potentially an entrepreneur, you could increase your knowledge of marketing strategies and handle employees if you have a company.
Just like there were roofing trade shows 2019, 2020 has great opportunities to attend several intriguing shows. Most of these expos are the brainchild of professional roofing guild in various states. Some of these professionals have been organizing exhibitions every year for some years now, while others are recent.
The following are some of the top roofing exhibitions that you could attend.
International Roofing Expo- It hosts more than 14,000 roofing professionals.
Western States Roofing Expo- A regional exhibition that brings together roofing contractors from the western part of the United States.
Florida Roofing and Sheet Metal Expo
These have been some of the roofing trade shows that have been leading in 2020. You could consider attending the shows next time since most are annual events.
Trade shows are a worthy investment for the roofing pros since their benefits have great return value for their money. It would be best to leverage the benefits of attending these shows to boost your professional growth in the industry. You may want to follow up on some of the top regional, national, and international trade shows relevant to the roofing industry.